Sometimes you need a fresh pair of eyes …
When you're the Director of Marketing, whether you run the marketing team for an established business or single-handedly hold down the fort for a start-up, it is easy to lose sight of the big picture. You are probably lucky to get five minutes to wolf down lunch, let alone find the time to systematically review every aspect of your marketing strategy.
What if you are overlooking something?
In the rush to launch campaigns, it can be easy to miss areas where your strategy could be improved.
What you need is someone impartial and experienced. Someone who can think strategically and give direction and guidance, while working within the strengths and limitations of your organization.
My specialty is auditing marketing strategies with the goal of creating solid action plans. I have experience in both B2C and B2B businesses.
Real, actionable marketing advice that is long on impact and short on fluff.
When you work with me, you get someone who can cut through the theory and give you specific suggestions that will lead to immediate improvements.
I can help you fine-tune your plan and make better decisions about how to proceed.
Tools that take the guesswork out of marketing.
I work with you to understand your goals and, using a proprietary process, do a thorough audit of your lead generation, marketing automation and marketing analytics.
The result is a clear action plan that is ready for you to implement. And, if you need me to stay on to help you enact that plan, I do that, too.
What do you need?
My proprietary tools help you determine exactly what you need in a marketing automation vendor. You will be able to justify your vendor recommendation to the Board and Executive Suite, and will be better positioned to negotiate your vendor contract.
I help you supercharge your lead generation by systematically auditing every aspect of your conversion process. I give special emphasis to message matching and ensuring that your content is appropriate for each target audience’s stage of awareness and level of commitment. All aspects of your marketing are included in the audit, both online and offline.
I help you demonstrate the impact of your work by conducting a detailed audit of your reporting process. You will know which data are worth your while to collect, which reports are best able to help you stay on track, and whether your lead scoring is flagging the right leads for your sales team.
As a marketer with over 8 years’ experience in digital strategy, I understand that you need to make significant headway in your lead generation and conversion process – and that you need to be able to measure your results.
As an invited speaker on marketing automation at the 2017 Healthcare IT Marketing Conference, I invite you to see my posts on Marketing Automation for Healthcare IT and Marketing Automation Software: Are You Using It Right?