Marketing Strategy & Implementation For …

Innovative Healthcare Providers
Health Sector Research Companies
Healthcare IT Disruptors

C-Suite

Improve your ROI.

Lead generation strategies that help you increase revenue, grow your company and avoid layoffs. Get results that you can take to the Board.

VPs of Sales

Maximize the efforts of your Business Development and Sales teams.

Meet sales goals, stop losing sales you should have won and develop champions at different levels within a health system.

Marketing Directors

Deliver better quality website leads.

Maximize your impact via integrated outreach efforts and reduced one-off campaigns. You will know where the good leads are coming from.

I’ve helped companies reduce marketing spend by 85% and start generating high-quality leads from cold databases.

Developed sales pipelines with over 10% coming from website traffic alone.

Achieved 71% success rate in getting pitches accepted by news and healthcare trade publications.

Built thought leadership credibility and exposure by landing nationwide speaking engagements.

Full Lifecycle Marketing

Diagnostics
Analyze current state, compare against best practices and assess capacity

Strategy
Develop action plans and evaluate alternatives

Implementation
Execute strategies and perform project management

Support
Provide ongoing training and advising

Diagnostic Gap Analysis Toolkit

See how you stack up against the competition

Get a road map for best practices

Identify early quick-wins

Score your progress in 6 critical marketing areas

Learn what actions to take – and when

Jennifer Michelle, MPH, EMT


9 Years’ Experience in Marketing – including Marketing Director for a healthcare technology company and Director of Lead Generation for a design and marketing agency

5 Years of Statistical Coding for a Neonatal Data Warehouse – which makes understanding your marketing metrics a breeze

MPH and EMT – so I have direct understanding of population health and the realities of providing medical care

Here’s what my clients say …

Jennifer is a powerhouse of digital strategy! She has optimized our website and created a fully automated system to qualify our website visitors. We are now generating interest from previously cold leads and have a tailored reporting system that lets us measure the ROI of our marketing campaigns. She has also been invaluable in helping us manage our Salesforce/Pardot integration – I cannot recommend her highly enough.

– John Jordan, SVP of Sales and Marketing, Marathon Health

 

We had been outsourcing our email marketing campaigns and wanted to bring them in-house. With Jennifer’s experience and savvy guidance, we moved to a marketing automation system customized to the way our team works. As a result, we are saving over $3k/month, generating new leads, and getting the data we need. We have just what we wanted, an in-house system that will grow along with our company.

– Mike DeCecco, President & CEO, Parent Co

 

The Lead Generation Audit that Jennifer did for us was very much time well spent. We have a small and relatively young marketing team, so to have a seasoned expert take a look at things was incredibly valuable. Throughout our work together, I always had a clear expectation of what was going to happen next and when. The results were very helpful. Tons of takeaways.

– Laura Olsson, Director of Marketing, PointClear Solutions

 

Jennifer served as project manager for our website launch and helped us implement a new marketing automation system. Jennifer was known at our company for always providing a quick, highly knowledgeable response. In fact, we started referring to it as a “Jennifer level of response” – and it spoiled us for our other vendors. Jennifer was able to work equally well with all members of our team, and had a really good style for explaining things. I’m a believer that who you work with is just as important, if not more, than what you do. Working with Jennifer in all facets of the process — from initial meetings where expectations were laid out to the final call, which was thorough in ensuring all items were complete – was a great partnership.

– Fred Shelley, Project Manager, suAzio Consulting

 

Jennifer’s ideas for improving our landing page were fantastic. We immediately began re-designing the page based on her recommendations. We also used the insights she provided on our target audience to create a brief for our videographer. We are exceptionally happy with everything she has done for us.

– Wendy Nichols, Founder, Soothing Scents

Expert Speaker

2018 Healthcare IT Marketing & Public Relations Conference

2018 Orthopedic Value-Based Care Conference

2017 Healthcare IT Marketing & Public Relations Conference

2017 HomeCEU Connection Instructor

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Lead Generation for Healthcare Companies