Are you so busy putting out fires that you lose sight of the big picture?
When you’re the Director of Marketing at a healthcare technology company, your inbox is always overflowing and you have a to-do list a mile long.
It is easy to lose sight of the big picture.
You are probably lucky to get five minutes to wolf down lunch – let alone find the time to systematically review every aspect of your marketing strategy.
What if you are missing something?
That is the question, whether you run the marketing team for an established business or single-handedly hold down the fort for a start-up.
In the rush to launch campaigns, it can be easy to miss areas where your strategy could be improved.
What you need is someone objective and experienced. Someone who can think strategically and guide you in the right direction, while working within the strengths and specifications of your organization.
My specialty is building the marketing processes you need to reach your audience, grow your business and measure your results. I analyze your existing processes, conduct in-depth needs assessments and create rock-solid action plans, so you will know exactly what steps to take to grow your business.
I have experience in both B2C and B2B businesses.
Healthcare Technology Marketing
I know what HIMSS is and why you follow Becker’s. I know the frustrations of getting testimonials when your clients are prohibited from endorsing vendors.
I understand that long sales cycles mean nurturing leads for extended periods, and that you have to win over multiple stakeholders.
Work with me and we can dive right into your marketing, because I already understand your industry.
Real, actionable marketing advice that is long on impact and short on fluff.
With me, you get someone who can cut through the "theory" and give you specific suggestions for your business that will lead to immediate improvements.
I can help you fine-tune your plan and make better decisions about how to proceed.
Tools that take the guesswork out of marketing.
I work with you to understand your goals and offer a variety of marketing packages, including in-depth lead generation and marketing analytics audits.
The results provide clear action plans that are ready for you to implement. And, if you need me to stay on to help you enact those plans, I do that, too.
What do you need?
I help you determine exactly what you need in a marketing automation vendor, and get you set up on your new platform. You will be able to justify your vendor recommendation to the Board and Executive Suite, and will be better positioned to negotiate your vendor contract.
I help you supercharge your lead generation by systematically reviewing every aspect of your conversion process. I give special emphasis to message matching and ensuring that your content is appropriate for each stakeholder’s stage of awareness and level of commitment.
I help you demonstrate the impact of your work by conducting a detailed audit of your reporting process. You will know which data are worth your while to collect, which reports are best able to help you stay on track, and whether your lead scoring is flagging the right leads for your sales team.
I have over 8 years’ experience in digital strategy – and I spent three of them as Marketing Director for a healthcare technology startup.
Up until then, my experience had been in ecommerce, but this was a whole new challenge – and I was hooked.
Gone were the days of quick sales cycles, replaced by cycles up to 18 months long.
And no more honing in on a single buyer persona. Now, every account required two or three separate personas, minimum.
I grew to be as comfortable reaching out to the CFO as the in-charge nurse.
That’s why I am able to help – because I have been in your shoes.
I understand that you need to make significant headway in your lead generation and conversion process. And that you need to be able to measure your results.
I can help. Let's talk.
As an invited speaker on marketing automation at the 2017 Healthcare IT Marketing Conference, I invite you to see my posts on Marketing Automation for Healthcare IT and Marketing Automation Software: Are You Using It Right?
Here’s what my clients say …
The Lead Generation Audit that Jennifer did for us was very much time well spent. We have a small and relatively young marketing team, so to have a seasoned expert take a look at things was incredibly valuable. Throughout our work together, I always had a clear expectation of what was going to happen next and when. The results were very helpful. Tons of takeaways.
– Laura Olsson, Director of Marketing, PointClear Solutions