Why You’re Not Getting High-Quality Leads (& What To Do About It)
When you’re the Director of Marketing at a healthcare technology company, your inbox is always overflowing and you have a to-do list a mile long.
You are probably lucky to get five minutes to wolf down lunch – let alone find the time to systematically review every aspect of your marketing strategy.
You have white papers and webinars – yet they don’t seem to bring in the right leads. Certainly not a lot of them.
How can you bring in better leads?
That is the question, whether you run the marketing team for an established business or single-handedly hold down the fort for a start-up.
What you need is a real lead generation system, not just a bunch of miscellaneous campaigns. It needs to be based on target market research and make it easy to measure your results.
I can help you create that Lead Generation Machine – so you can pull in high-quality leads that amaze your sales team and impress your boss.
Healthcare Technology Marketing
I know what HIMSS is and why you follow Becker’s. I know the frustrations of getting testimonials when your clients are prohibited from endorsing vendors.
I understand that long sales cycles mean nurturing leads for extended periods, and that you have to win over multiple stakeholders.
Work with me and we can dive right into your marketing, because I already understand your industry.
Real, Actionable Marketing Advice That Is Long On Impact And Short On Fluff
With me, you get someone who can cut through the “theory” and give you specific suggestions for your business that will lead to immediate improvements.
I can help you fine-tune your plan and make better decisions about how to proceed.
Tools That Take The Guesswork Out Of Marketing
I work with you to understand your goals and offer a variety of marketing packages, including in-depth lead generation and marketing analytics audits.
The results provide clear action plans that are ready for you to implement. And, if you need me to stay on to help you enact those plans, I do that, too.
Jennifer Michelle, MPH, EMT
I’m not your typical healthcare marketer.
I have a Master’s in Public Health from Tulane, with a focus on International Health and Epidemiology.
I can help you understand your marketing data because I honed my data analysis skills on medical studies. I spent 5 years doing SAS coding for a non-profit that analyzed data for neonatal intensive care units.
I am also an Emergency Medical Technician. I volunteer with my local rescue squad so, when I hear about population health and emergency room crowding, I know firsthand what that looks like.
I know healthcare – but I also know marketing.
I have over 8 years’ experience in digital marketing strategy – and I spent three of them as Marketing Director for a healthcare technology startup.
Up until then, my marketing experience had been in ecommerce, but this was a whole new challenge – and I was hooked.
Gone were the days of quick sales cycles, replaced by cycles up to 18 months long.
And no more honing in on a single buyer persona. Now, every account required two or three separate personas, minimum.
I grew to be as comfortable reaching out to the CFO as the in-charge nurse.
That’s why I am able to help – because I have been in your shoes.
I understand that you need to make significant headway in your lead generation and conversion process. And that you need to be able to measure your results.
And I know healthcare.
I can help. Let’s talk.
As an invited speaker on marketing automation at the 2017 Healthcare IT Marketing Conference, I invite you to see my posts on Marketing Automation for Healthcare IT and Marketing Automation Software: Are You Using It Right?
Here’s what my clients say …
The Lead Generation Audit that Jennifer did for us was very much time well spent. We have a small and relatively young marketing team, so to have a seasoned expert take a look at things was incredibly valuable. Throughout our work together, I always had a clear expectation of what was going to happen next and when. The results were very helpful. Tons of takeaways.
– Laura Olsson, Director of Marketing, PointClear Solutions
We had been outsourcing our email marketing campaigns and wanted to bring them in-house. With Jennifer’s experience and savvy guidance, we moved to a marketing automation system customized to the way our team works. As a result, we are saving over $3k/month, generating new leads, and getting the data we need. We have just what we wanted, an in-house system that will grow along with our company.
– Mike DeCecco, President & CEO, Parent Co