Marketing Strategy & Implementation For …
Improve your ROI.
Lead generation strategies that help you increase revenue, grow your company and avoid layoffs. Get results that you can take to the Board.
VPs of Sales
Maximize the efforts of your Business Development and Sales teams.
Meet sales goals, stop losing sales you should have won and develop champions at different levels within a health system.
Deliver better quality website leads.
Maximize your impact via integrated outreach efforts and reduced one-off campaigns. You will know where the good leads are coming from.
I’ve helped companies reduce marketing spend by 85% and start generating high-quality leads from cold databases.
I’ve helped develop sales pipelines with over 10% coming from website traffic alone.
I’ve also increased thought leadership credibility and exposure by landing published articles and gaining speaking engagements.
Full Lifecycle Marketing
Analyze current state, compare against best practices and assess capacity
Develop action plans and evaluate alternatives
Execute strategies and perform project management
Provide ongoing training and advising
Diagnostic Gap Analysis Toolkit
See how you stack up against the competition
Get a road map for best practices
Identify early quick-wins
Score your progress in 6 critical marketing areas
Learn what actions to take – and when
Jennifer Michelle, MPH, EMT
9 Years of Experience in Marketing – including Marketing Director for a healthcare technology company and Director of Demand Generation for a design and marketing agency
5 Years of Statistical Coding for a Neonatal Data Warehouse – so understanding your marketing metrics is a breeze
MPH and EMT – so I have direct understanding of population health and the realities of providing medical care
Here’s what my clients say …
The Lead Generation Audit that Jennifer did for us was very much time well spent. We have a small and relatively young marketing team, so to have a seasoned expert take a look at things was incredibly valuable. Throughout our work together, I always had a clear expectation of what was going to happen next and when. The results were very helpful. Tons of takeaways.
– Laura Olsson, Director of Marketing, PointClear Solutions
We had been outsourcing our email marketing campaigns and wanted to bring them in-house. With Jennifer’s experience and savvy guidance, we moved to a marketing automation system customized to the way our team works. As a result, we are saving over $3k/month, generating new leads, and getting the data we need. We have just what we wanted, an in-house system that will grow along with our company.
– Mike DeCecco, President & CEO, Parent Co
2018 Healthcare IT Marketing & Public Relations Conference
2018 Orthopedic Value-Based Care Conference
2017 Healthcare IT Marketing & Public Relations Conference
2017 HomeCEU Connection Instructor