Marketing Strategy & Implementation For …

Innovative Healthcare Providers
Health Sector Research Companies
Healthcare IT Disruptors


Improve your ROI.

Lead generation strategies that help you increase revenue, grow your company and avoid layoffs. Get results that you can take to the Board.

VPs of Sales

Maximize the efforts of your Business Development and Sales teams.

Meet sales goals, stop losing sales you should have won and develop champions at different levels within a health system.

Marketing Directors

Deliver better quality website leads.

Maximize your impact via integrated outreach efforts and reduced one-off campaigns. You will know where the good leads are coming from.

I’ve helped companies reduce marketing spend by 85% and start generating high-quality leads from cold databases.

I’ve helped develop sales pipelines with over 10% coming from website traffic alone.

I’ve also increased thought leadership credibility and exposure by landing published articles and gaining speaking engagements.

Full Lifecycle Marketing

Analyze current state, compare against best practices and assess capacity

Develop action plans and evaluate alternatives

Execute strategies and perform project management

Provide ongoing training and advising

Diagnostic Gap Analysis Toolkit

See how you stack up against the competition

Get a road map for best practices

Identify early quick-wins

Score your progress in 6 critical marketing areas

Learn what actions to take – and when

Jennifer Michelle, MPH, EMT

9 Years of Experience in Marketing – including Marketing Director for a healthcare technology company and Director of Demand Generation for a design and marketing agency

5 Years of Statistical Coding for a Neonatal Data Warehouse – so understanding your marketing metrics is a breeze

MPH and EMT – so I have direct understanding of population health and the realities of providing medical care

Here’s what my clients say …

The Lead Generation Audit that Jennifer did for us was very much time well spent. We have a small and relatively young marketing team, so to have a seasoned expert take a look at things was incredibly valuable. Throughout our work together, I always had a clear expectation of what was going to happen next and when. The results were very helpful. Tons of takeaways.

– Laura Olsson, Director of Marketing, PointClear Solutions


We had been outsourcing our email marketing campaigns and wanted to bring them in-house. With Jennifer’s experience and savvy guidance, we moved to a marketing automation system customized to the way our team works. As a result, we are saving over $3k/month, generating new leads, and getting the data we need. We have just what we wanted, an in-house system that will grow along with our company.

– Mike DeCecco, President & CEO, Parent Co

Expert Speaker

2018 Healthcare IT Marketing & Public Relations Conference

2018 Orthopedic Value-Based Care Conference

2017 Healthcare IT Marketing & Public Relations Conference

2017 HomeCEU Connection Instructor

Download Your Free Guide To Growing Your Company

Lead Generation for Healthcare Companies