Why You’re Not Getting High-Quality Leads (& What To Do About It)
Nothing freaks out a healthcare vendor more than not getting good leads.
Heck, I get it – you have to answer to your Board and make bank for your investors. There’s a lot on your plate.
But good lead generation takes some time and planning. If you have ever sent a competitor’s email to your marketing team and insisted they copy it, you are skipping an important step. (Or three.)
First of all, what works for your competitor may not work for you. If they have been around awhile and you are brand new, I can guarantee that what works for them will fail for you.
Secondly, you have no way of knowing whether your competitor is actually getting a good response from any given campaign.
Thirdly, your competitor’s perfect customer is likely different from yours. If you copy their campaign, you will be talking to their perfect customer, not yours.
Does that sound like a good plan?
No, not so much.
The main thing to understand is that a good lead generation program is methodical. It’s not about one-off campaigns. (If you are planning a white paper and only have some vague idea of putting it on your website, then you are doing one-off campaigns.)
A good lead generation system starts with your perfect customer. It maps out their concerns and helps you address them. It builds trust until they are ready to learn more about you. And it helps you know when that moment is achieved.
When done right, it runs like a well-oiled machine.
I can help you create that Lead Generation Machine. It will be designed around your perfect customer – not your competition’s – and it will show you how to get them to sit up and take notice.
Get started today with my complimentary ebook, How to Become a Lead Generation Machine. It will help you pull in high-quality leads that energize your sales team and win the trust of your Board.
Healthcare Technology Marketing
I know what HIMSS is and why you follow HIStalk and Becker’s. I know the frustrations of getting testimonials when your clients are prohibited from endorsing vendors.
I understand that long sales cycles mean nurturing leads for extended periods, and that you have to win over multiple stakeholders.
Work with me and we can dive right into your marketing, because I already understand your industry.
Here’s How I Can Help …
What I do is set up lead generation programs. That means I go in and organize your content (or give you a plan to get some). I help you figure out how to tap into the psyche of your target audience and set up the right software to stay in touch with them. I also help you optimize your landing pages and remove roadblocks on your website.
If you just need help with one aspect of your lead generation, I can do that, too. Whichever way you want to work, these packages will give you a good idea of some of the ways I can help.
Jennifer Michelle, MPH, EMT
I’m not your typical healthcare marketer.
I have a Master’s in Public Health from Tulane, with a focus on International Health and Epidemiology.
I can help you understand your marketing data because I honed my data analysis skills on medical studies. I spent 5 years doing SAS coding for a non-profit that analyzed data for neonatal intensive care units.
I am also an Emergency Medical Technician. I volunteer with my local rescue squad so, when I hear about population health and emergency room crowding, I know firsthand what that looks like.
I know healthcare – but I also know marketing.
I have 9 years’ experience in digital marketing strategy – and I spent three of them as Marketing Director for a healthcare technology startup.
Up until then, my marketing experience had been in ecommerce, but this was a whole new challenge – and I was hooked.
Gone were the days of quick sales cycles, replaced by cycles up to 18 months long.
And no more honing in on a single buyer persona. Now, every account required two or three separate personas, minimum.
I grew to be as comfortable reaching out to the CFO as the in-charge nurse.
That’s why I am able to help – because I have been in your shoes.
I understand that you need to make significant headway in your lead generation and conversion process. And that you need to be able to measure your results.
And I know healthcare.
I can help. Let’s talk.
As an invited speaker on marketing automation at the 2017 Healthcare IT Marketing Conference, I invite you to see my posts on Marketing Automation for Healthcare IT and Marketing Automation Software: Are You Using It Right?
Here’s what my clients say …
The Lead Generation Audit that Jennifer did for us was very much time well spent. We have a small and relatively young marketing team, so to have a seasoned expert take a look at things was incredibly valuable. Throughout our work together, I always had a clear expectation of what was going to happen next and when. The results were very helpful. Tons of takeaways.
– Laura Olsson, Director of Marketing, PointClear Solutions
We had been outsourcing our email marketing campaigns and wanted to bring them in-house. With Jennifer’s experience and savvy guidance, we moved to a marketing automation system customized to the way our team works. As a result, we are saving over $3k/month, generating new leads, and getting the data we need. We have just what we wanted, an in-house system that will grow along with our company.
– Mike DeCecco, President & CEO, Parent Co
Call me when …
You need help getting your website to generate leads, instead of just collecting dust on the internet.
You need help choosing the right marketing automation.
You need help making sense of your data and determining the ROI of your marketing campaigns.