Social Media in the Age of MIPS

Social media in the age of MIPS means health systems and providers need to start building relationships. Learn how social media can offset, or enhance, your MIPS score – and how it’s different from what you’ve been doing …

EHRs Without This Are Doomed

Now, more than ever before, EHR vendors need to know what sets them apart. In marketing, we call that the “value proposition” – find out why you need one …

So Your Boss Got These Purchased Lists …

The first time I had a boss ask me to import a list of trade show registrants to our database, I was pretty confused. The whole idea of marketing, I futilely tried to explain, is opt-in. People get to know you and like you and choose to receive emails from you. Yea, you can imagine how well that went over.

How to Integrate Marketing Automation with Business Development

Getting people to visit your website, sign up for events and download reports is great. But, unless you integrate all that hard-earned lead generation with your business development processes, you are going to lose sales. Marketing automation is an essential tool for coordinating lead nurture all along your funnel, from marketing to business development to sales. To do it right, though, there are several questions you are going to have to address along the way.

How to Troubleshoot a Lead Tracking Error

Are my PPC ads worth the money? That was the question on my mind. The situation was a company that had recently increased their daily budget on Google Adwords and wanted to know if the investment was paying off.

Why Inbound Marketing is Not Enough

I love marketing automation, but some marketing automation vendors would have you believe that inbound marketing is the only approach that works anymore and that outbound marketing is no longer effective. Baloney.