No tools for split testing? No time to pour through the data? This lazy marketer’s secret will help you improve your customer engagement …
B2B companies need an outbound marketing strategy. Track the right data and you can measure your success. Here’s what I did …
Learn how to interpret marketing data like an epidemiologist. Understand the basics of sample size, bias and confounding on your data analysis.
Track marketing costs to see how much you spend to get a customer. Learn to calculate the Customer Acquisition Cost for each of your marketing programs.
Key performance indicators on Program Cost-Effectiveness show exactly which programs are successful and which program channels are worth more investment.
Key performance indicators for Customer Cost & Value tell you how much a customer is worth to your company and what it costs to convert them.
Track the right KPIs to know whether your marketing dollars are being invested wisely and which programs and channels are no longer worth the investment.