Website

Web Page Writing

If you need help creating or improving your web pages and landing pages, this is the package for you. You get:

  • Editing of existing landing pages, web pages and homepage
  • Writing of new landing pages, web pages and homepage
  • Analysis and suggestions on improving web page design

 

Website Lead Generation Analysis

If you want to know what’s working – and what isn’t – on your website, this is the package for you. You get:

      • Homepage lead generation analysis
      • Landing page lead generation analysis (up to 4 landing pages)
      • Top 10 performing search terms
      • Top website entry and exit pages
      • Top referring websites
      • Report of recommendations to enhance lead conversion

This package uses access to Google Analytics, if available.

 

Search Engine Optimization

If you want to rank better on Google, this is the package for you. You get:

      • Keyword research and analysis
      • List of up to the 75 most promising keywords in your niche
      • Creation of internal link strategy
      • Installation and set up of SEO plugin
      • Optimization of up to 50 blog posts for targeted keywords, including titles, meta descriptions, slugs, header tags and internal links

This package is only available for WordPress websites.

Marketing Automation

Marketing Automation Implementation

If you want to choose the right marketing automation for your company, this is the package you need. You get:

  • Guides and checklists to ensure you ask the right questions during each vendor demo
  • Platform selection assistance
  • Implementation point person
  • Marketing automation platform set-up
  • CRM integration (optional)
  • Website integration
  • Lead scoring system development and set-up
  • Creation and testing of 1 download or contact form autoresponder sequence
  • Notification strategy for 1 download or contact form
  • Set up of 1 report or dashboard
  • Training in use of marketing automation platform

This package will require IT and platform support.
 

Lead Generation Funnel Development

If you want strong, targeted funnels, this is the package for you. You get:

  • Organization of existing content by audience segment and stage of awareness
  • Determination of priorities for future content creation
  • Content calendar for each audience segment
  • Lead generation strategy for each audience segment
  • Marketing platform set-up of up to 3 funnels (download, webinar or drip)
  • Notification set-up in marketing platform

This package is available to users of Hubspot, Marketo, Pardot, SharpSpring, Drip or Mailerlite;
other platforms may be accepted upon review.

Thought Leadership

Thought Leadership

If your company wants to be the leader in your niche, this is the package for you. You get:

  • Thought leadership goal-setting
  • Outreach strategy, including speaking, article placements, white papers and webinars
  • Targeted journal editorial calendar
  • Speaking proposal calendar
  • Creation and submission of 1 speaking proposal
  • Creation and submission of 3 article pitches
  • PowerPoint framework for any accepted speaking proposal
  • Outline for any accepted article pitch

Marketing Audits

Lead Generation Audit

If you are serious about optimizing your lead generation programs, this is the package for you.

This deep-dive analysis uses my proprietary 65-point lead generation auditing tool to review your website, blog, social media, email campaigns, pay-per-click ads, landing pages, autoresponder campaigns, media outreach, speaking engagement outreach, live events, trade show content, printed materials and print ads.

You get a comprehensive assessment of your:

  • Conversion strategy
  • Audience segmentation
  • Prospect and client funnels
  • Message matching
  • Sales handoff process

Your results will be presented in a final report showing strengths and weaknesses. Most importantly, you will be given clear, actionable recommendations to improve your lead generation programs.
 

Marketing Analytics Audit

If you want to measure the ROI of your marketing activities, this is the package you need.

This in-depth exploration of your data collection and reporting processes uses my proprietary 54-point marketing analytics auditing tool to determine what data points you currently collect, what data points you could potentially collect, and what KPIs are most important to track, based on your company’s goals. The assessment will also review whether your lead scoring is flagging the right leads for your sales team.

You will receive:

  • Data collection and reporting plan
  • List of high-priority KPIs targeted to your company’s goals
  • Software stack recommendations
  • Guidance on transitioning to new reporting system

Virtual Marketing Team

If you want ongoing marketing services without the cost of hiring and managing a full-time team, this is the package for you. You get a customized array of services, such as:

  • Lead generation strategy
  • Marketing automation campaigns
  • Email marketing
  • Search engine optimization
  • Thought leadership
  • Reporting and analytics

I also provide sourcing and project management for website design, social media, content creation, pay-per-click, branding, product launch and target market research.

Have questions? Not seeing what you had in mind?

No worries! I would love to learn more about what you are looking for and I’d be happy to answer all of your questions. I can even create a custom package just for your business.

Here’s my calendar app – let’s talk!