Marketing for Healthcare Entrepreneurs

Your Business Will Improve Healthcare.
Let Me Help You Grow It.

You need to grow fast…
and you can’t afford to make a mistake.

You have put everything on the line to develop your business. You are solving a problem that you know inside and out – and you know how much people need it.

But knowing your business is not the same as knowing marketing.

You don’t know what you don’t know – and that can cost you. Big time.

It is one thing to have a clear vision for your company. It is another to know how to implement the details in order to make that happen. There are a lot of moving parts in marketing – and I know how they all work together.

I can guide you through every stage of business growth.

If you are in the pre-launch phase I can show you how to capitalize on interest while still in product development.

If you are getting ready to launch I can set you up with the right marketing technology and show you how to keep it going.

If you are post-launch I can help you plot a course for growth and position yourself successfully against the competition.

I make it easy to get exactly what you need.

I never offer generic packages. Instead, I create tailor-made marketing strategies and campaigns – and then I implement them for you.

You will have all the pieces in place to grow your business to the next level.

My experience saves you a lot of time – and a lot of work.

I have been doing this for over a decade and I am experienced at all aspects of marketing. I can help you with everything from diagnostics and action planning to implementation and support. I have launched small businesses, lead a healthcare tech marketing department and been Director of Lead Generation for a marketing agency.

I know what needs to be done. I know how to get it done efficiently. And I know how to help you make sense of it all.

​Even better, I know healthcare.

I started my career in public health. My MPH is from Tulane and I worked on USAID-funded healthcare projects in Washington, DC and the Dominican Republic. I also ran as an EMT for three years with my local Rescue.

I understand the challenges facing the healthcare system and I know the stakeholders. With me, you won’t be starting at square one.

I get results.

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Patient Advocacy and Research Organization:
Increased campaign revenue 324%.

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Healthcare IT Company:
Developed successful sales pipeline with 30% coming from website traffic alone.

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Healthcare IT Company:
Achieved a 71% success rate in getting pitches accepted by news and healthcare trade publications.

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Start-Up:
Dramatically increased ROI by cutting marketing spend 85%.

Jennifer Michelle, MPH, EMT

As the President of Michelle Marketing Strategies, I focus specifically on growing businesses and organizations in the healthcare sector. I also host and produce the Leading with Health podcast, which MPH Online ranked as one of the Top 30 Best Public Health Podcasts.

I have over 10 years’ experience in marketing, including Marketing Director for OpenTempo, a healthcare technology company. I was also Director of Lead Generation for Pinnacle Creative Studio marketing agency.

Prior to my marketing career, I received an MPH in International Health and Epidemiology, with a specialization in Parasitology, from Tulane School of Public Health & Tropical Medicine. I have worked on USAID-funded healthcare projects in Washington, DC and the Dominican Republic and provided statistical reporting to a medical non-profit. I also gained firsthand experience in rural healthcare from three years’ volunteering as an EMT with my local rescue.

Leading with Health Podcast

I host the Leading with Health podcast, a Top 30 Best Public Health Podcast as ranked by MPH Online. New episodes come out weekly.

See what my clients say…

Jennifer hit the nail on the head. She really got it. Her healthcare background made it easy for her to understand what I do. And she gave me the perfect words to convey how important this work is and why it matters. Truly a worthwhile investment.

Beth Meyer-Frank, RNP, JD

Founder, Planning to Flourish

Jennifer makes this so easy. Marketing has a lot of moving parts and can be very overwhelming when going it alone. Having an expert makes all the difference, and having Jennifer Michelle on your team is like having an in-house marketing department! Believe me, these are dollars well spent!

Kent Mitchell, MD

Founder, Patient Pass

I feel like you have saved my life. You have gone beyond my expectations. We would never have accomplished this on our own. You have kept us on track and you have kept us organized. And you were patient with us. I am tickled pink!

Karen Utley

President, International Foundation for CDKL5 Research

Your understanding and knowledge of the marketing world and the things that needed to be done to take us to the next level was very helpful. I very much liked the fact that there was a lot of phone time together working on things as a team, explanations from you on everything and “hand holding” to accomplish our tasks. I feel more confident now that we are present out there keeping up with our competitors.

Sasan Peimani

Interface Project Manager, Comtron/Medgen

Not ready yet?

Then download my 100 Quotes from Women in Healthcare.

I created this collection after spending nearly 18 months interviewing dozens of incredible women in healthcare. The quotes cover everything from leadership and patient experience to healthcare technology and compassion.