Marketing Strategy & Implementation For …

Healthcare IT and Medical Device Companies
Health Sector Non-Profits
Innovative Healthcare Providers

You know healthcare from the patient side, now learn to navigate the business side.

You wouldn’t have accomplished all that you have in life if you weren’t good at making decisions.

But with your business, you’d like a little help.

You need to know what tools and platforms to choose – and which ones you don’t need right now. You need someone who understands your budget and your time constraints.

Yes, you want to invest in your business – but you want to be sure you are making the right decisions.

You want someone who understands healthcare enough that you can have a real conversation. You don’t want to have to explain clinical trials or Value Analysis Committees.

Above all, you want someone who can answer your questions and show you what you need to know about growing your business.

I am a healthcare marketing consultant and I specialize in helping business owners just like you grow their companies.

I can show you exactly what to say to your prospective customers, as well as to health system decision-makers and investors.

I can help you generate buzz while you’re still in product development – and I can help you get the most out of trade shows and conferences.

Even better, I have access to a strong network of healthcare marketing professionals, so you can get everything you need – from logos to white papers to web design.

I’ve helped organizations increase campaign revenue 324% and launch products on tight deadlines.

Developed sales pipelines with over 30% coming from website traffic alone.

Achieved 71% success rate in getting pitches accepted by news and healthcare trade publications.

Built thought leadership credibility and exposure by landing nationwide speaking engagements.

Reduced marketing spend 85% by curating the right marketing tools.

Full Lifecycle Marketing

My customized approach is tailored to your needs and can include any and all aspects of marketing, from diagnostics and action planning to implementation and support.

I also provide Gap Analyses and Marketing Analytics Audits to help you pinpoint areas where you can see the greatest impact.

Each Stage of Growth

Pre-Launch – I can show you how to capitalize on interest while you’re still in product development.

Launch – I can get your marketing set up and show you how to keep things going.

Expansion – I can help you plot a course for growth and position yourself against the competition.

Jennifer Michelle, MPH, EMT

JenniferMichellecircle
As the President of Michelle Marketing Strategies, I focus specifically on growing businesses and organizations in the healthcare sector. My specialty is lead generation diagnostics and creating tailor-made strategies to increase growth.

I have 10 years’ experience in marketing, including Marketing Director for OpenTempo, a cloud-based healthcare scheduling platform. I was also Director of Lead Generation for Pinnacle Creative Studio marketing agency.

Prior to my marketing career, I received an MPH in International Health and Epidemiology, with a specialization in Parasitology, from Tulane School of Public Health & Tropical Medicine. I have worked on USAID-funded healthcare projects in Washington, DC and the Dominican Republic and provided statistical reporting to a non-profit dedicated to supporting neonatal intensive care units.

When not working, I gain firsthand experience in rural healthcare by volunteering as an EMT with my local Rescue.

Here’s what my clients say …

Your understanding and knowledge of the marketing world and the things that needed to be done to take us to the next level was very helpful. I very much liked the fact that there was a lot of phone time together working on things as a team, explanations from you on everything and “hand holding” to accomplish our tasks. I feel more confident now that we are present out there keeping up with our competitors.

– Sasan Peimani, Interface Project Manager, Comtron/Medgen

 

Jennifer is a powerhouse of digital strategy! She has optimized our website and created a fully automated system to qualify our website visitors. We are now generating interest from previously cold leads and have a tailored reporting system that lets us measure the ROI of our marketing campaigns. She has also been invaluable in helping us manage our Salesforce/Pardot integration – I cannot recommend her highly enough.

– John Jordan, SVP of Sales and Marketing, Marathon Health

 

We had been outsourcing our email marketing campaigns and wanted to bring them in-house. With Jennifer’s experience and savvy guidance, we moved to a marketing automation system customized to the way our team works. As a result, we are saving over $3k/month, generating new leads, and getting the data we need. We have just what we wanted, an in-house system that will grow along with our company.

– Mike DeCecco, President & CEO, Parent Co

 

The Lead Generation Audit that Jennifer did for us was very much time well spent. We have a small and relatively young marketing team, so to have a seasoned expert take a look at things was incredibly valuable. Throughout our work together, I always had a clear expectation of what was going to happen next and when. The results were very helpful. Tons of takeaways.

– Laura Olsson, Director of Marketing, PointClear Solutions

 

Jennifer served as project manager for our website launch and helped us implement a new marketing automation system. Jennifer was known at our company for always providing a quick, highly knowledgeable response. In fact, we started referring to it as a “Jennifer level of response” – and it spoiled us for our other vendors. Jennifer was able to work equally well with all members of our team, and had a really good style for explaining things. I’m a believer that who you work with is just as important, if not more, than what you do. Working with Jennifer in all facets of the process — from initial meetings where expectations were laid out to the final call, which was thorough in ensuring all items were complete – was a great partnership.

– Fred Shelley, Project Manager, suAzio Consulting

 

Jennifer’s ideas for improving our landing page were fantastic. We immediately began re-designing the page based on her recommendations. We also used the insights she provided on our target audience to create a brief for our videographer. We are exceptionally happy with everything she has done for us.

– Wendy Nichols, Founder, Soothing Scents

 

Marie Pavini, MD

Working with Jennifer at Michelle Marketing Strategies was just what we needed. She was able to customize a package to suit our specific needs in a short amount of time. Jennifer is attentive and interactive. She keeps a good balance of doing the work we are not able to do upfront and teaching us how to do that work ourselves for the future.

– Marie Pavini MD, President, Healthy Design Ltd. Co.

Expert Speaker & Featured Author

Healthcare IT Marketing & Public Relations Conference – 2017, 2018

HITMC Feature: How to Dramatically Improve Conversion Rates in Healthcare IT

Orthopedic Value-Based Care Conference – 2018

HomeCEU Connection Instructor – 2017, 2018, 2019

Leading with Health Podcast

On the Leading with Health podcast, healthcare leaders join me to discuss growth, change and their vision for the future of healthcare. Available on Apple iTunes, Google Play, Spotify and Stitcher.

Check out my latest interviews here …

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