Marketing Strategy & Implementation For …
Improve your ROI.
Lead generation strategies that help you increase revenue, grow your company and avoid layoffs. Get results that you can take to the Board.
VPs of Sales
Maximize the efforts of your Business Development and Sales teams.
Meet sales goals, stop losing sales you should have won and develop champions at different levels within a health system.
Deliver better quality website leads.
Maximize your impact via integrated outreach efforts and reduced one-off campaigns. You will know where the good leads are coming from.
I’ve helped companies reduce marketing spend by 85% and start generating high-quality leads from cold databases.
Developed sales pipelines with over 30% coming from website traffic alone.
Achieved 71% success rate in getting pitches accepted by news and healthcare trade publications.
Built thought leadership credibility and exposure by landing nationwide speaking engagements.
Increased campaign revenue 19% for healthcare non-profit.
Full Lifecycle Marketing
Analyze current state, compare against best practices and assess capacity
Develop action plans and evaluate alternatives
Execute strategies and perform project management
Provide ongoing training and advising
Diagnostic Gap Analysis Toolkit
See how you stack up against the competition
Get a road map for best practices
Identify early quick-wins
Score your progress in 6 critical marketing areas
Learn what actions to take – and when
Jennifer Michelle, MPH, EMT
As the President of Michelle Marketing Strategies, I focus specifically on growing businesses and organizations in the healthcare sector. My specialty is lead generation diagnostics and creating tailor-made strategies to increase growth.
I have 10 years’ experience in marketing, including Marketing Director for OpenTempo, a cloud-based healthcare scheduling platform. I was also Director of Lead Generation for Pinnacle Creative Studio marketing agency.
Prior to my marketing career, I received an MPH in International Health and Epidemiology, with a specialization in Parasitology, from Tulane School of Public Health & Tropical Medicine. I have worked on USAID-funded healthcare projects in Washington, DC and the Dominican Republic and provided statistical reporting to a non-profit dedicated to improving neonatal intensive care units.
When not working, I gain firsthand experience in rural healthcare by volunteering as an EMT with my local Rescue.
Here’s what my clients say …
Jennifer is a powerhouse of digital strategy! She has optimized our website and created a fully automated system to qualify our website visitors. We are now generating interest from previously cold leads and have a tailored reporting system that lets us measure the ROI of our marketing campaigns. She has also been invaluable in helping us manage our Salesforce/Pardot integration – I cannot recommend her highly enough.
– John Jordan, SVP of Sales and Marketing, Marathon Health
We had been outsourcing our email marketing campaigns and wanted to bring them in-house. With Jennifer’s experience and savvy guidance, we moved to a marketing automation system customized to the way our team works. As a result, we are saving over $3k/month, generating new leads, and getting the data we need. We have just what we wanted, an in-house system that will grow along with our company.
– Mike DeCecco, President & CEO, Parent Co
The Lead Generation Audit that Jennifer did for us was very much time well spent. We have a small and relatively young marketing team, so to have a seasoned expert take a look at things was incredibly valuable. Throughout our work together, I always had a clear expectation of what was going to happen next and when. The results were very helpful. Tons of takeaways.
– Laura Olsson, Director of Marketing, PointClear Solutions
Jennifer served as project manager for our website launch and helped us implement a new marketing automation system. Jennifer was known at our company for always providing a quick, highly knowledgeable response. In fact, we started referring to it as a “Jennifer level of response” – and it spoiled us for our other vendors. Jennifer was able to work equally well with all members of our team, and had a really good style for explaining things. I’m a believer that who you work with is just as important, if not more, than what you do. Working with Jennifer in all facets of the process — from initial meetings where expectations were laid out to the final call, which was thorough in ensuring all items were complete – was a great partnership.
– Fred Shelley, Project Manager, suAzio Consulting
Jennifer’s ideas for improving our landing page were fantastic. We immediately began re-designing the page based on her recommendations. We also used the insights she provided on our target audience to create a brief for our videographer. We are exceptionally happy with everything she has done for us.
– Wendy Nichols, Founder, Soothing Scents
Expert Speaker & Featured Author
Healthcare IT Marketing & Public Relations Conference – 2017, 2018
Orthopedic Value-Based Care Conference – 2018
HomeCEU Connection Instructor – 2017, 2018, 2019