Marketing Strategy & Implementation For …

Healthcare IT and Medical Device Companies
Health Sector Non-Profits
Innovative Healthcare Providers

You know how to heal, now learn how to sell yourself.

You’ve created something people need – but you don’t know how to get the word out. You don’t know what you need or where to start. You’re flailing at the marketing.

And you can’t find anyone who knows both marketing and healthcare.

That’s where I come in.

I am a healthcare marketing consultant and I specialize in helping business owners just like you grow their companies.

I can help you squeeze every penny out of your investment. I can help you take full advantage of every trade show and conference you attend. And I can help you stand out against the competition.

I am also a walking encyclopedia of healthcare marketing professionals. Whatever you need, I can make it happen.

I’ve helped organizations increase campaign revenue by a jaw-dropping 324%.

Developed successful sales pipelines with a hefty 30% coming from website traffic alone.

Achieved a whopping 71% success rate in getting pitches accepted by news and healthcare trade publications.

Rapidly built company-wide credibility by landing national speaking opportunities for CEO.

Dramatically increased ROI by cutting marketing spend a mind-blowing 85%.

Full Lifecycle Marketing

My customized approach is tailored to your needs and can include any and all aspects of marketing, from diagnostics and action planning to implementation and support.

I also provide Gap Analyses and Marketing Analytics Audits to help you pinpoint areas where you can see the greatest impact.

Each Stage of Growth

Pre-Launch – I can show you how to capitalize on interest while you’re still in product development.

Launch – I can get your marketing set up and show you how to keep things going.

Expansion – I can help you plot a course for growth and position yourself against the competition.

Jennifer Michelle, MPH, EMT

As the President of Michelle Marketing Strategies, I focus specifically on growing businesses and organizations in the healthcare sector. My specialty is lead generation diagnostics and creating tailor-made strategies to increase growth.

I have 10 years’ experience in marketing, including Marketing Director for OpenTempo, a cloud-based healthcare scheduling platform. I was also Director of Lead Generation for Pinnacle Creative Studio marketing agency.

Prior to my marketing career, I received an MPH in International Health and Epidemiology, with a specialization in Parasitology, from Tulane School of Public Health & Tropical Medicine. I have worked on USAID-funded healthcare projects in Washington, DC and the Dominican Republic and provided statistical reporting to a non-profit dedicated to supporting neonatal intensive care units.

I also gained firsthand experience in rural healthcare from three years’ volunteering as an EMT with my local rescue.

Here’s what my clients say …

Lisa-Fitzpatrick Jennifer was great to work with and delivered a great and comprehensive marketing product for us. She is attentive, creative and professional. Best of all she worked with us until we were satisfied with the product and was very responsive and receptive to feedback. We are grateful for the talent and support she brought to our efforts to more specifically design our messages and brand.
– Lisa K. Fitzpatrick MD, MPH, MPA, Founder, Grapevine Health


Kent-MitchellJennifer makes this so easy. Marketing has a lot of moving parts and can be very overwhelming when going it alone. Having an expert makes all the difference, and having Jennifer Michelle on your team is like having an in-house marketing department! Believe me, these are dollars well spent!

– Kent Mitchell MD, Founder, Patient Pass


I feel like you have saved my life. You have gone beyond my expectations. We would never have accomplished this on our own. You have kept us on track and you have kept us organized. And you were patient with us. I am tickled pink!

– Karen Utley, President, International Foundation for CDKL5 Research


Your understanding and knowledge of the marketing world and the things that needed to be done to take us to the next level was very helpful. I very much liked the fact that there was a lot of phone time together working on things as a team, explanations from you on everything and “hand holding” to accomplish our tasks. I feel more confident now that we are present out there keeping up with our competitors.

– Sasan Peimani, Interface Project Manager, Comtron/Medgen


Jennifer is a powerhouse of digital strategy! She has optimized our website and created a fully automated system to qualify our website visitors. We are now generating interest from previously cold leads and have a tailored reporting system that lets us measure the ROI of our marketing campaigns. She has also been invaluable in helping us manage our Salesforce/Pardot integration – I cannot recommend her highly enough.

– John Jordan, SVP of Sales and Marketing, Marathon Health


We had been outsourcing our email marketing campaigns and wanted to bring them in-house. With Jennifer’s experience and savvy guidance, we moved to a marketing automation system customized to the way our team works. As a result, we are saving thousands each month on marketing costs, generating new leads, and getting the data we need. We have just what we wanted, an in-house system that will grow along with our company.

– Mike DeCecco, President & CEO, Parent Co


The Lead Generation Audit that Jennifer did for us was very much time well spent. We have a small and relatively young marketing team, so to have a seasoned expert take a look at things was incredibly valuable. Throughout our work together, I always had a clear expectation of what was going to happen next and when. The results were very helpful. Tons of takeaways.

– Laura Olsson, Director of Marketing, PointClear Solutions


Jennifer served as project manager for our website launch and helped us implement a new marketing automation system. Jennifer was known at our company for always providing a quick, highly knowledgeable response. In fact, we started referring to it as a “Jennifer level of response” – and it spoiled us for our other vendors. Jennifer was able to work equally well with all members of our team, and had a really good style for explaining things. I’m a believer that who you work with is just as important, if not more, than what you do. Working with Jennifer in all facets of the process — from initial meetings where expectations were laid out to the final call, which was thorough in ensuring all items were complete – was a great partnership.

– Fred Shelley, Project Manager, suAzio Consulting


Jennifer’s ideas for improving our landing page were fantastic. We immediately began re-designing the page based on her recommendations. We also used the insights she provided on our target audience to create a brief for our videographer. We are exceptionally happy with everything she has done for us.

– Wendy Nichols CRNA, Founder, Soothing Scents


Marie Pavini, MD

Working with Jennifer at Michelle Marketing Strategies was just what we needed. She was able to customize a package to suit our specific needs in a short amount of time. Jennifer is attentive and interactive. She keeps a good balance of doing the work we are not able to do upfront and teaching us how to do that work ourselves for the future.

– Marie Pavini MD, President, Healthy Design Ltd. Co.


Your healthcare background has been helpful. It’s cumbersome to get someone up to speed if they don’t understand healthcare. Others would start at Ground Zero.


– Amanda Jaksha, Treasurer, International Foundation for CDKL5 Research


Jennifer hit the nail on the head. She really got it. Her healthcare background made it easy for her to understand what I do. And she gave me the perfect words to convey how important this work is and why it matters. Truly a worthwhile investment.

– Beth Meyer-Frank, RNP, JD, Founder, Planning to Flourish

As Seen In …

Chiropractic Economics – A Connection-Based Marketing Concept for Bringing Patients Back

#HITsm Chat Host – Logic, Trust and Anti-Vax Communities

The Nurse Keith Show – Do We Value Treatment over Caring in Healthcare?

Healthcare IT Marketing & Public Relations Conference – 2017, 2018

HITMC Feature: How to Dramatically Improve Conversion Rates in Healthcare IT

Orthopedic Value-Based Care Conference – 2018

HomeCEU Connection Instructor – 2017, 2018, 2019

Leading with Health Podcast

I host the Leading with Health podcast. New episodes come out weekly. Find out more here …

Not ready to invest yet?

Download my 100 Quotes from Women in Healthcare.

I created this collection after spending nearly 18 months interviewing dozens of incredible women in healthcare. The quotes cover everything from leadership and patient experience to healthcare technology and compassion. Don’t miss out – download it today!

100Quotes-CheckItOut Button