You need to grow fast … and you can’t afford to make a mistake.
You have put everything on the line to develop your business. You are solving a problem that you know inside and out – and you know how much people need it.
But knowing your business is not the same as knowing marketing.
You don’t know what you don’t know – and that can cost you. Big time.
It is one thing to have a clear vision for your company. It is another to know how to implement the details in order to make that happen.
There are a lot of moving parts in marketing – and I know how they all work together.
I can guide you through every stage of business growth.
If you are in the pre-launch phase I can show you how to capitalize on interest while still in product development.
If you are getting ready to launch I can set you up with the right marketing technology and show you how to keep it going.
If you are post-launch I can help you plot a course for growth and position yourself successfully against the competition.
I make it easy to get exactly what you need.
I never offer generic packages. Instead, I create tailor-made marketing strategies and campaigns – and then I implement them for you.
You will have all the pieces in place to grow your business to the next level.
My experience saves you a lot of time – and a lot of work.
I have been doing this for over a decade and I am experienced at all aspects of marketing. I can help you with everything from diagnostics and action planning to implementation and support. I have launched small businesses, lead a healthcare tech marketing department and been Director of Lead Generation for a marketing agency.
I know what needs to be done. I know how to get it done efficiently. And I know how to help you make sense of it all.
Even better, I know healthcare.
I started my career in public health. My MPH is from Tulane and I worked on USAID-funded healthcare projects in Washington, DC and the Dominican Republic. I also ran as an EMT for three years with my local Rescue.
I understand the challenges facing the healthcare system and I know the stakeholders. With me, you won’t be starting at square one.
I get results.
Patient Advocacy and Research Organization: Increased campaign revenue 324%.
Healthcare IT Company: Developed successful sales pipeline with 30% coming from website traffic alone.
Healthcare IT Company: Achieved a 71% success rate in getting pitches accepted by news and healthcare trade publications.
Healthcare IT Company: Rapidly built company-wide credibility by landing national speaking opportunities for CEO.
Start-Up: Dramatically increased ROI by cutting marketing spend 85%.
Jennifer Michelle, MPH, EMT
As the President of Michelle Marketing Strategies, I focus specifically on growing businesses and organizations in the healthcare sector. I also host and produce the Leading with Health podcast, which MPH Online ranked as one of the Top 30 Best Public Health Podcasts.
I have over 10 years’ experience in marketing, including Marketing Director for OpenTempo, a healthcare technology company. I was also Director of Lead Generation for Pinnacle Creative Studio marketing agency.
Prior to my marketing career, I received an MPH in International Health and Epidemiology, with a specialization in Parasitology, from Tulane School of Public Health & Tropical Medicine. I have worked on USAID-funded healthcare projects in Washington, DC and the Dominican Republic and provided statistical reporting to a medical non-profit. I also gained firsthand experience in rural healthcare from three years’ volunteering as an EMT with my local rescue.
See what my clients say …
Jennifer hit the nail on the head. She really got it. Her healthcare background made it easy for her to understand what I do. And she gave me the perfect words to convey how important this work is and why it matters. Truly a worthwhile investment.
– Beth Meyer-Frank, RNP, JD, Founder, Planning to Flourish
Jennifer makes this so easy. Marketing has a lot of moving parts and can be very overwhelming when going it alone. Having an expert makes all the difference, and having Jennifer Michelle on your team is like having an in-house marketing department! Believe me, these are dollars well spent!
– Kent Mitchell MD, Founder, Patient Pass
I feel like you have saved my life. You have gone beyond my expectations. We would never have accomplished this on our own. You have kept us on track and you have kept us organized. And you were patient with us. I am tickled pink!
– Karen Utley, President, International Foundation for CDKL5 Research
Your understanding and knowledge of the marketing world and the things that needed to be done to take us to the next level was very helpful. I very much liked the fact that there was a lot of phone time together working on things as a team, explanations from you on everything and “hand holding” to accomplish our tasks. I feel more confident now that we are present out there keeping up with our competitors.
– Sasan Peimani, Interface Project Manager, Comtron/Medgen
Jennifer was great to work with and delivered a great and comprehensive marketing product for us. She is attentive, creative and professional. Best of all she worked with us until we were satisfied with the product and was very responsive and receptive to feedback. We are grateful for the talent and support she brought to our efforts to more specifically design our messages and brand.
– Lisa K. Fitzpatrick MD, MPH, MPA, Founder, Grapevine Health
Jennifer is a powerhouse of digital strategy! She has optimized our website and created a fully automated system to qualify our website visitors. We are now generating interest from previously cold leads and have a tailored reporting system that lets us measure the ROI of our marketing campaigns. She has also been invaluable in helping us manage our Salesforce/Pardot integration – I cannot recommend her highly enough.
– John Jordan, SVP of Sales and Marketing, Marathon Health
We had been outsourcing our email marketing campaigns and wanted to bring them in-house. With Jennifer’s experience and savvy guidance, we moved to a marketing automation system customized to the way our team works. As a result, we are saving thousands each month on marketing costs, generating new leads, and getting the data we need. We have just what we wanted, an in-house system that will grow along with our company.
– Mike DeCecco, President & CEO, Parent Co
The Lead Generation Audit that Jennifer did for us was very much time well spent. We have a small and relatively young marketing team, so to have a seasoned expert take a look at things was incredibly valuable. Throughout our work together, I always had a clear expectation of what was going to happen next and when. The results were very helpful. Tons of takeaways.
– Laura Olsson, Director of Marketing, PointClear Solutions
Jennifer served as project manager for our website launch and helped us implement a new marketing automation system. Jennifer was known at our company for always providing a quick, highly knowledgeable response. In fact, we started referring to it as a “Jennifer level of response” – and it spoiled us for our other vendors. Jennifer was able to work equally well with all members of our team, and had a really good style for explaining things. I’m a believer that who you work with is just as important, if not more, than what you do. Working with Jennifer in all facets of the process — from initial meetings where expectations were laid out to the final call, which was thorough in ensuring all items were complete – was a great partnership.
– Fred Shelley, Project Manager, suAzio Consulting
Jennifer’s ideas for improving our landing page were fantastic. We immediately began re-designing the page based on her recommendations. We also used the insights she provided on our target audience to create a brief for our videographer. We are exceptionally happy with everything she has done for us.
– Wendy Nichols CRNA, Founder, Soothing Scents
Working with Jennifer at Michelle Marketing Strategies was just what we needed. She was able to customize a package to suit our specific needs in a short amount of time. Jennifer is attentive and interactive. She keeps a good balance of doing the work we are not able to do upfront and teaching us how to do that work ourselves for the future.
– Marie Pavini MD, President, Healthy Design Ltd. Co.
Your healthcare background has been helpful. It’s cumbersome to get someone up to speed if they don’t understand healthcare. Others would start at Ground Zero.
– Amanda Jaksha, Treasurer, International Foundation for CDKL5 Research
As Featured In …
MPH Online – Top 30 Best Public Health Podcasts
Healthcare IT Marketing & Public Relations Conference Speaker – 2017, 2018, 2020
Chiropractic Economics – A Connection-Based Marketing Concept for Bringing Patients Back
#HITsm Chat Host – Logic, Trust and Anti-Vax Communities
The Nurse Keith Show – Do We Value Treatment over Caring in Healthcare?
Orthopedic Value-Based Care Conference Speaker – 2018
HomeCEU Connection Instructor – 2017, 2018, 2019
Leading with Health Podcast
I host the Leading with Health podcast, a Top 30 Best Public Health Podcast as ranked by MPH Online. New episodes come out weekly. Find out more here …
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Then download my 100 Quotes from Women in Healthcare.
I created this collection after spending nearly 18 months interviewing dozens of incredible women in healthcare. The quotes cover everything from leadership and patient experience to healthcare technology and compassion.