Marketing for Healthcare Technology- Michelle Marketing Strategies

Innovations in CNA Recruitment with Maggie Keen of myCNAjobs

Maggie Keen of myCNAjobs talks with me about trends in caregiver and CNA recruitment – and what the senior care industry can learn from giants like Starbucks and Wal-Mart …

LInda Leekley of In the Know Caregiver Training

Linda Leekley of In the Know joins me on the podcast to help us understand the future of caregiving and the issues facing caregivers today. Check it out …

Dr. Sophia Yen of Pandia Health joins me on the podcast to discuss marketing a telemedicine platform – and the trick to connecting with Gen Z and millennial women …

Fascinating interview with Elle Pierson on reputation management for physician practices – learn how to get great reviews and more patients!

Sarah Worthy of Door Space tells why she launched her healthcare talent management platform – and how good market research sets her apart from the crowd …

Don’t miss this great podcast interview with Beth Meyer-Frank and her work helping addicted women – and see how to get complex messages out to the public …

Marie Pavini, MD, of Exersides™ joins me on the podcast to talk about launching a critical care medical device startup …

Elizabeth Lamont, MD of Salient Care joins me in this podcast interview, where we discuss trends and impacts of patient-centered care technology …

If you say these 3 things in your healthcare IT start-up strategy, it’s time to rework your approach to lead generation. See what to look out for …

Relationship-building in health systems is a tricky but necessary part of any marketing or sales strategy. Learn how to build these partnerships in this podcast interview with Amelia Roberts.

Podcasts are valuable thought leadership opportunities. Get the most out of your next interview with these 15 tips on how to be a great podcast guest.

Diversity hiring in health IT benefits your bottom line. Jenn Dennard of HealthITChicks joins me in this podcast interview to show us how to hire for a diverse team.

Angela Hemans - Social Media for Healthcare

Social media for healthcare companies is a vital lead generation and thought leadership strategy. Learn how to do it right in this podcast interview with Angela Hemans.

Marketing and sales teams in healthcare IT companies need to work together. yet frequently struggle to achieve that harmony. In this podcast interview, Larry Williams of L&R joins me to show what tools exist to help your sale and marketing teams run smoothly.

Thought leadership is all the rage yet very few companies understand how public relations actually works. Luckily, this episode of Healthcare Lead Generation brings Lea Chatham to help clear things up.

In this podcast interview, I talk with Marnie Hayutin of Hayutin Creative, who shares the secrets of healthcare content writing. You’ll learn how to develop great sponsored content, inbound campaigns and white papers – so you can be sure to stand out from the competition!

If you run a healthcare IT company, this interview will be invaluable. In today’s podcast, I discuss opportunities and challenges in healthcare IT with Nirav Modi of Carium.

Any healthcare vendor can benefit from this amazing exploration of white papers, native ads, sponsorships, trade shows and social media!. In today’s podcast, I speak about healthcare lead generation with Shereese Maynard, healthcare strategist and founder of Envision Care.

Crystal Richards - Mosaic Resource Group

Healthcare project management is essential for HIT vendors seeking to land and keep new clients. In today’s podcast, I speak with Crystal Richards of Mosaic Resource Group, who is an expert in project management in the health sector.

Demonstrating ROI in a healthcare setting requires a coordinated effort between your marketing and sales teams. These 4 tips will help your team demonstrate your ROI – so you can close more deals …

Social media in the age of MIPS means health systems and providers need to start building relationships. Learn how social media can offset, or enhance, your MIPS score – and how it’s different from what you’ve been doing …

Malls are closing all around the country. If we repurpose malls for population health initiatives, we can improve our health and revitalize our communities. Find out how …

These 7 laws provide the guiding principles of truly disruptive healthcare technology – so you can revolutionize the healthcare system …

You have a great product – but that doesn’t mean you have a great product demo. Learn how to demo your product to doctors more effectively …

You are not your competitor – find out why copying their campaign will never be a strategy for success …

Healthcare vendor success is not about ROI. To build trust with your prospects, you need to really listen before you ever mention numbers. Here’s how …

The GDPR also impacts American healthcare vendors. Find out what you need to know …

Healthcare entrepreneurs often mistake passion for strategy – and that won’t fly when you sell to hospitals. Here are 5 signs you aren’t ready yet …

Now, more than ever before, EHR vendors need to know what sets them apart. In marketing, we call that the “value proposition” – find out why you need one …

No tools for split testing? No time to pour through the data? This lazy marketer’s secret will help you improve your customer engagement …

B2B companies need an outbound marketing strategy. Track the right data and you can measure your success. Here’s what I did …

Audience, buyer journey and campaigns are essential components of healthcare vendor marketing. The trick is to make sure they are working together …

Successful healthcare vendor marketing means keeping an eye on your data and campaigns. Here are 17 questions to help you keep pulling in great leads!

Here are five common marketing mistakes that cost you leads – and what to do about them.

Learn how to interpret marketing data like an epidemiologist. Understand the basics of sample size, bias and confounding on your data analysis.

Healthcare trade shows are a huge investment of money and time. Learn how you can leave each show with solid, high-quality leads – and a happy sales team.

Healthcare technology marketing is often confused with sales, resulting in lost opportunities. Learn 6 signs you are losing sales to this common mistake.

A healthcare technology marketing consultant can help you grow your business, but you still need to keep your eyes open. Watch out for …

Here are 7 ways you can start to improve website lead conversion. Learn how to increase your conversion rate today!

Track marketing costs to see how much you spend to get a customer. Learn to calculate the Customer Acquisition Cost for each of your marketing programs.

Learn how to successfully pitch an article to a trade magazine. Take charge of your media pitches with my free email templates and pitch tracking sheet.

Learn to understand what your target audience wants – and get a free, downloadable guide that shows you exactly what to ask them.

Healthcare tech companies get trapped talking about new features. Find out what to do instead, so your company can leave the competition in the dust.

There can be hidden costs in marketing automation software that can take you by surprise. Learn what they are and what you can do about them.

Creativity is a good barometer of whether your marketing team is burned out. Here are 5 ways to tell if your marketing team has a problem.

The first time I had a boss ask me to import a list of trade show registrants to our database, I was pretty confused. The whole idea of marketing, I futilely tried to explain, is opt-in. People get to know you and like you and choose to receive emails from you. Yea, you can imagine how well that went over.

Getting people to visit your website, sign up for events and download reports is great. But, unless you integrate all that hard-earned lead generation with your business development processes, you are going to lose sales. Marketing automation is an essential tool for coordinating lead nurture all along your funnel, from marketing to business development to sales. To do it right, though, there are several questions you are going to have to address along the way.

Key performance indicators on Program Cost-Effectiveness show exactly which programs are successful and which program channels are worth more investment.

Key performance indicators for Customer Cost & Value tell you how much a customer is worth to your company and what it costs to convert them.

Track the right KPIs to know whether your marketing dollars are being invested wisely and which programs and channels are no longer worth the investment.