Blog
How is Competitive Intelligence Used in Sales?
Find out how to translate competitive intel into deliverables that directly support your sales team – and improve your bottom line …
What Healthcare Leaders Need to Know about Competitive Intelligence Research
Competitive Intelligence research refers to collecting data on your competitors so you can keep a step ahead …
How VOC Research Can Help You Outshine the Competition
VOC research helps you stand out from the competition by making sure your customers feel you “get” them. See how it works …
How to Reach COVID Anti-Vaxxers
A recent study shows why blaming COVID anti-vaxxers for vaccine reluctance is a mistake – and gives ideas for a better approach …
The Surprising Difference Voice-of-Customer Research Makes …
Voice-of-customer research ensures that you are leading with what is most important to your customers. Find out how it works …
A Simple Way to Increase Sales …
Healthcare sales should never feel pushy. So, if selling is making you uncomfortable, take heart with this simple way to increase sales …
When All You Hear is Crickets …
There are usually two reasons why a campaign falls flat. Here’s what to do about them …
How Do You Get the Attention of a Big Health System?
To get the attention of a big health system, learn everything about their workday and then offer them something truly helpful …
So You’re Working on a Shoestring …
If you’re working on a shoestring, you want to know how to grow your business when you don’t have any money. Well, here’s how …
What Would Your Customers Say?
Surveys try to find out what your customers are really thinking. Here’s what you need to know to do them right …
How Do You Find Out What’s Most Important to Your Customers?
To grow a business, you need to know what’s most important to your customers. Discover the method I use with my healthcare technology clients …
3 Things Doctors Need to Know When Launching a Medical Device Company
There are three critical things that doctors need to know when launching a medical device company. Find out what they are here …
A Surefire Way to Improve Your Marketing ROI
A marketing audit is a surefire way to improve your marketing ROI. Here are the top three ways a marketing audit can get you the results you need …
Don’t Make this Mistake with Your Marketing Audit
Does your company want to do a marketing audit? You will want to avoid these pitfalls of conducting the audit in-house …
Top 5 Times You Should Do a Marketing Audit
Marketing audits provide the critical information your team needs to achieve your goals. Find out the top 5 times you need to do a marketing audit …
Why the MD Loves Your Pitch, but the CFO Hates It
In healthcare, you talk to people in many different roles. So, if doctors love your product but the C-suite doesn’t, here’s what you’re doing wrong …
To CEOs Who Want a Quick Way to Measure Marketing Impact
How do you know if your marketing campaigns are working? What if you don’t have analytics tools? Here is a quick way to measure marketing impact …
Advice to CEOs who Want Success in the Healthcare Sector
Here is my advice to CEOs who want success in the healthcare sector – your marketing team needs to have clinical experience …
5 Ways Healthcare Companies Can Stand Out from the Crowd
There are numerous ways healthcare companies can stand apart from the crowd. Find out what makes you distinctive. Here are 5 options to get you started …
Does Your Website Confuse People?
A website can easily go off the rails without a marketing strategy. Here are some common problems to watch out for – and what to do about them ….
3-Step Game Plan to Getting Great Leads at Healthcare Trade Shows
Getting great leads at healthcare trade shows is not magic – it just takes a little planning. Here are the 3 steps you need to leave each show with a list of solid leads …
A (Better) Way to Go after the Competition
Too much focus on the competition can be bad for business. Here is a better approach – one that lets you go after the competition and win …
The Secret to Knowing Exactly What to Say to Prospective Clients, Investors and VACs
Find out the secret to knowing exactly what to say to prospective clients, Investors and value analysis committees …
7 Ways to Market Your Medical Device before You Launch
Launching a new medical device? Make the most of the product development phase – find out 7 ways to market your medical device before you launch …