Blog
EHRs Without This Are Doomed
Now, more than ever before, EHR vendors need to know what sets them apart. In marketing, we call that the “value proposition” – find out why you need one …
The Lazy Marketer’s Secret to Stellar Customer Engagement
No tools for split testing? No time to pour through the data? This lazy marketer’s secret will help you improve your customer engagement …
How I Learned My Outbound Marketing Strategy Converts 36%
B2B companies need an outbound marketing strategy. Track the right data and you can measure your success. Here’s what I did …
The ABC’s of Healthcare Vendor Marketing
Audience, buyer journey and campaigns are essential components of healthcare vendor marketing. The trick is to make sure they are working together …
17 Healthcare Vendor Marketing Questions You Need To Ask
Successful healthcare vendor marketing means keeping an eye on your data and campaigns. Here are 17 questions to help you keep pulling in great leads!
5 Easy-To-Fix Marketing Mistakes That Cost You Leads
Here are five common marketing mistakes that cost you leads – and what to do about them.
How to Interpret Marketing Data Like an Epidemiologist
Learn how to interpret marketing data like an epidemiologist. Understand the basics of sample size, bias and confounding on your data analysis.
How to Drive Leads at Healthcare Trade Shows
Healthcare trade shows are a huge investment of money and time. Learn how you can leave each show with solid, high-quality leads – and a happy sales team.
Beware: The Healthcare Technology Marketing/Sales Divide
Healthcare technology marketing is often confused with sales, resulting in lost opportunities. Learn 6 signs you are losing sales to this common mistake.
I’m a healthcare tech marketing consultant. Here’s when to fire me.
A healthcare technology marketing consultant can help you grow your business, but you still need to keep your eyes open. Watch out for …
7 Ways to Improve Website Lead Conversion
Here are 7 ways you can start to improve website lead conversion. Learn how to increase your conversion rate today!
How to Calculate Customer Acquisition Cost
Track marketing costs to see how much you spend to get a customer. Learn to calculate the Customer Acquisition Cost for each of your marketing programs.
How Do You Pitch an Article to a Trade Magazine?
Learn how to successfully pitch an article to a trade magazine. Take charge of your media pitches with my free email templates and pitch tracking sheet.
What Does Your Target Audience Want?
Learn to understand what your target audience wants – and get a free, downloadable guide that shows you exactly what to ask them.
Healthcare Tech Companies Need To Stop Talking About This
Healthcare tech companies get trapped talking about new features. Find out what to do instead, so your company can leave the competition in the dust.
3 Hidden Costs of Marketing Automation
There can be hidden costs in marketing automation software that can take you by surprise. Learn what they are and what you can do about them.
5 Red Flags Your Marketing Team is Burned Out
Creativity is a good barometer of whether your marketing team is burned out. Here are 5 ways to tell if your marketing team has a problem.
So Your Boss Got These Purchased Lists …
The first time I had a boss ask me to import a list of trade show registrants to our database, I was pretty confused. The whole idea of marketing, I futilely tried to explain, is opt-in. People get to know you and like you and choose to receive emails from you. Yea, you can imagine how well that went over.
How to Integrate Marketing Automation with Business Development
Getting people to visit your website, sign up for events and download reports is great. But, unless you integrate all that hard-earned lead generation with your business development processes, you are going to lose sales. Marketing automation is an essential tool for coordinating lead nurture all along your funnel, from marketing to business development to sales. To do it right, though, there are several questions you are going to have to address along the way.
Key Performance Indicators: Program Cost-Effectiveness
Key performance indicators on Program Cost-Effectiveness show exactly which programs are successful and which program channels are worth more investment.
Key Performance Indicators: Customer Cost & Value
Key performance indicators for Customer Cost & Value tell you how much a customer is worth to your company and what it costs to convert them.
What You Need to Know about Key Performance Indicators
Track the right KPIs to know whether your marketing dollars are being invested wisely and which programs and channels are no longer worth the investment.
How to Troubleshoot a Lead Tracking Error
Are my PPC ads worth the money? That was the question on my mind. The situation was a company that had recently increased their daily budget on Google Adwords and wanted to know if the investment was paying off.
Tips for Creating a Lead Scoring System
Marketing automation software inundates businesses with reams of data. A lead scoring system makes that data manageable and helps you qualify each lead. Here’s what you need to know.