Blog
4 Powerful Ways to Show ROI in a Healthcare Setting
Demonstrating ROI in a healthcare setting requires a coordinated effort between your marketing and sales teams. These 4 tips will help your team demonstrate your ROI – so you can close more deals …
Social Media in the Age of MIPS
Social media in the age of MIPS means health systems and providers need to start building relationships. Learn how social media can offset, or enhance, your MIPS score – and how it’s different from what you’ve been doing …
How Could We Repurpose Malls for Population Health?
Malls are closing all around the country. If we repurpose malls for population health initiatives, we can improve our health and revitalize our communities. Find out how …
7 Laws of Truly Disruptive Healthcare Technology
These 7 laws provide the guiding principles of truly disruptive healthcare technology – so you can revolutionize the healthcare system …
How to Demo Your Product to Doctors
You have a great product – but that doesn’t mean you have a great product demo. Learn how to demo your product to doctors more effectively …
3 Reasons You Should Never Copy Your Competitor
You are not your competitor – find out why copying their campaign will never be a strategy for success …
Here’s Why Healthcare Vendor Success is Not about ROI
Healthcare vendor success is not about ROI. To build trust with your prospects, you need to really listen before you ever mention numbers. Here’s how …
The Ultimate Guide to GDPR for U.S. Healthcare Vendors
The GDPR also impacts American healthcare vendors. Find out what you need to know …
5 Signs You Aren’t Ready to Sell to Hospitals
Healthcare entrepreneurs often mistake passion for strategy – and that won’t fly when you sell to hospitals. Here are 5 signs you aren’t ready yet …
EHRs Without This Are Doomed
Now, more than ever before, EHR vendors need to know what sets them apart. In marketing, we call that the “value proposition” – find out why you need one …
The Lazy Marketer’s Secret to Stellar Customer Engagement
No tools for split testing? No time to pour through the data? This lazy marketer’s secret will help you improve your customer engagement …
How I Learned My Outbound Marketing Strategy Converts 36%
B2B companies need an outbound marketing strategy. Track the right data and you can measure your success. Here’s what I did …
The ABC’s of Healthcare Vendor Marketing
Audience, buyer journey and campaigns are essential components of healthcare vendor marketing. The trick is to make sure they are working together …
17 Healthcare Vendor Marketing Questions You Need To Ask
Successful healthcare vendor marketing means keeping an eye on your data and campaigns. Here are 17 questions to help you keep pulling in great leads!
5 Easy-To-Fix Marketing Mistakes That Cost You Leads
Here are five common marketing mistakes that cost you leads – and what to do about them.
How to Interpret Marketing Data Like an Epidemiologist
Learn how to interpret marketing data like an epidemiologist. Understand the basics of sample size, bias and confounding on your data analysis.
How to Drive Leads at Healthcare Trade Shows
Healthcare trade shows are a huge investment of money and time. Learn how you can leave each show with solid, high-quality leads – and a happy sales team.
Beware: The Healthcare Technology Marketing/Sales Divide
Healthcare technology marketing is often confused with sales, resulting in lost opportunities. Learn 6 signs you are losing sales to this common mistake.
I’m a healthcare tech marketing consultant. Here’s when to fire me.
A healthcare technology marketing consultant can help you grow your business, but you still need to keep your eyes open. Watch out for …
7 Ways to Improve Website Lead Conversion
Here are 7 ways you can start to improve website lead conversion. Learn how to increase your conversion rate today!
How to Calculate Customer Acquisition Cost
Track marketing costs to see how much you spend to get a customer. Learn to calculate the Customer Acquisition Cost for each of your marketing programs.
How Do You Pitch an Article to a Trade Magazine?
Learn how to successfully pitch an article to a trade magazine. Take charge of your media pitches with my free email templates and pitch tracking sheet.
What Does Your Target Audience Want?
Learn to understand what your target audience wants – and get a free, downloadable guide that shows you exactly what to ask them.
Healthcare Tech Companies Need To Stop Talking About This
Healthcare tech companies get trapped talking about new features. Find out what to do instead, so your company can leave the competition in the dust.