Getting people to visit your website, sign up for events and download reports is great. But, unless you integrate all that hard-earned lead generation with your business development processes, you are going to lose sales. Marketing automation is an essential tool for coordinating lead nurture all along your funnel, from marketing to business development to sales. To do it right, though, there are several questions you are going to have to address along the way.
Key performance indicators on Program Cost-Effectiveness show exactly which programs are successful and which program channels are worth more investment.
Key performance indicators for Customer Cost & Value tell you how much a customer is worth to your company and what it costs to convert them.
Track the right KPIs to know whether your marketing dollars are being invested wisely and which programs and channels are no longer worth the investment.
Are my PPC ads worth the money? That was the question on my mind. The situation was a company that had recently increased their daily budget on Google Adwords and wanted to know if the investment was paying off.
Marketing automation software inundates businesses with reams of data. A lead scoring system makes that data manageable and helps you qualify each lead. Here’s what you need to know.
I love marketing automation, but some marketing automation vendors would have you believe that inbound marketing is the only approach that works anymore and that outbound marketing is no longer effective. Baloney.