If you say these 3 things in your healthcare IT start-up strategy, it’s time to rework your approach to lead generation. See what to look out for …
Podcasts are valuable thought leadership opportunities. Get the most out of your next interview with these 15 tips on how to be a great podcast guest.
Demonstrating ROI in a healthcare setting requires a coordinated effort between your marketing and sales teams. These 4 tips will help your team demonstrate your ROI – so you can close more deals …
You are not your competitor – find out why copying their campaign will never be a strategy for success …
Here are five common marketing mistakes that cost you leads – and what to do about them.
Healthcare trade shows are a huge investment of money and time. Learn how you can leave each show with solid, high-quality leads – and a happy sales team.
Here are 7 ways you can start to improve website lead conversion. Learn how to increase your conversion rate today!
Learn how to successfully pitch an article to a trade magazine. Take charge of your media pitches with my free email templates and pitch tracking sheet.
Learn to understand what your target audience wants – and get a free, downloadable guide that shows you exactly what to ask them.
Healthcare tech companies get trapped talking about new features. Find out what to do instead, so your company can leave the competition in the dust.
Creativity is a good barometer of whether your marketing team is burned out. Here are 5 ways to tell if your marketing team has a problem.
The first time I had a boss ask me to import a list of trade show registrants to our database, I was pretty confused. The whole idea of marketing, I futilely tried to explain, is opt-in. People get to know you and like you and choose to receive emails from you. Yea, you can imagine how well that went over.
I love marketing automation, but some marketing automation vendors would have you believe that inbound marketing is the only approach that works anymore and that outbound marketing is no longer effective. Baloney.