So Your Boss Got These Purchased Lists …

The first time I had a boss ask me to import a list of trade show registrants to our database, I was pretty confused. The whole idea of marketing, I futilely tried to explain, is opt-in. People get to know you and like you and choose to receive emails from you. Yea, you can imagine how well that went over.

Why Inbound Marketing is Not Enough

I love marketing automation, but some marketing automation vendors would have you believe that inbound marketing is the only approach that works anymore and that outbound marketing is no longer effective. Baloney.