There can be hidden costs in marketing automation software that can take you by surprise. Learn what they are and what you can do about them.
Getting people to visit your website, sign up for events and download reports is great. But, unless you integrate all that hard-earned lead generation with your business development processes, you are going to lose sales. Marketing automation is an essential tool for coordinating lead nurture all along your funnel, from marketing to business development to sales. To do it right, though, there are several questions you are going to have to address along the way.
Are my PPC ads worth the money? That was the question on my mind. The situation was a company that had recently increased their daily budget on Google Adwords and wanted to know if the investment was paying off.
Marketing automation software inundates businesses with reams of data. A lead scoring system makes that data manageable and helps you qualify each lead. Here’s what you need to know.