Vector’s market is a very specific subset of a much larger market, and it is highly nuanced as far as value propositions. Jennifer did a great job coming up the ramp and understanding our market dynamics. I was amazed at how quickly Jennifer was able to grasp a complex competitor and market set and deliver points of differentiation with clarity and defensibility. Jennifer is flexible and deliverable-oriented, and brought clarity of process and thought to our project.
We brought Jennifer in to review our marketing materials and website, and also had her conduct voice-of-customer surveys for us. We are already incorporating her suggestions into our marketing materials and website, and were very pleased with the feedback from the customer surveys she did. Many things we had heard previously from customers were validated, and we also learned things that our customers might not have told us if we had asked the questions directly…very valuable information! Jennifer was organized and kept us on track throughout the project. We were very pleased with the work she did for us, and I would certainly recommend her to others needing the services she provided to etHIN.
Jennifer was great to work with and delivered a great and comprehensive marketing product for us. She is attentive, creative and professional. Best of all she worked with us until we were satisfied with the product and was very responsive and receptive to feedback. We are grateful for the talent and support she brought to our efforts to more specifically design our messages and brand.
Jennifer makes this so easy. Marketing has a lot of moving parts and can be very overwhelming when going it alone. Having an expert makes all the difference, and having Jennifer Michelle on your team is like having an in-house marketing department! Believe me, these are dollars well spent!
I feel like you have saved my life. You have gone beyond my expectations. We would never have accomplished this on our own. You have kept us on track and you have kept us organized. And you were patient with us. I am tickled pink!
Been absolutely amazing working with you over the last few months. Incredibly efficient, professional and organised. Thank you!
Jennifer is a powerhouse of digital strategy! She has optimized our website and created a fully automated system to qualify our website visitors. We are now generating interest from previously cold leads and have a tailored reporting system that lets us measure the ROI of our marketing campaigns. She has also been invaluable in helping us manage our Salesforce/Pardot integration – I cannot recommend her highly enough.
We had been outsourcing our email marketing campaigns and wanted to bring them in-house. With Jennifer’s experience and savvy guidance, we moved to a marketing automation system customized to the way our team works. As a result, we are saving thousands each month on marketing costs, generating new leads, and getting the data we need. We have just what we wanted, an in-house system that will grow along with our company.
Jennifer served as project manager for our website launch and helped us implement a new marketing automation system. Jennifer was known at our company for always providing a quick, highly knowledgeable response. In fact, we started referring to it as a “Jennifer level of response” – and it spoiled us for our other vendors. Jennifer was able to work equally well with all members of our team, and had a really good style for explaining things. I’m a believer that who you work with is just as important, if not more, than what you do. Working with Jennifer in all facets of the process — from initial meetings where expectations were laid out to the final call, which was thorough in ensuring all items were complete – was a great partnership.
The Lead Generation Audit that Jennifer did for us was very much time well spent. We have a small and relatively young marketing team, so to have a seasoned expert take a look at things was incredibly valuable. Throughout our work together, I always had a clear expectation of what was going to happen next and when. The results were very helpful. Tons of takeaways.
Jennifer’s ideas for improving our landing page were fantastic. We immediately began re-designing the page based on her recommendations. We also used the insights she provided on our target audience to create a brief for our videographer. We are exceptionally happy with everything she has done for us.
Working with Jennifer at Michelle Marketing Strategies was just what we needed. She was able to customize a package to suit our specific needs in a short amount of time. Jennifer is attentive and interactive. She keeps a good balance of doing the work we are not able to do upfront and teaching us how to do that work ourselves for the future.
Your healthcare background has been helpful. It’s cumbersome to get someone up to speed if they don’t understand healthcare. Others would start at Ground Zero.
Jennifer Michelle was extremely helpful in organizing our team, keeping us on track and delivering our survey results in a well laid out and easily digestible format. Sometimes our industry can be hard to understand and there are several nuances to our customer base, but Jennifer was able to navigate the information we gave her very well and highlight the key strengths and weaknesses pointed out by our customers. Because of this survey, I believe we are better positioned to offer more quality experiences to customers moving forward.
To say that Jennifer was thorough would be an understatement. She dove into the process of understanding our business, demonstrated she knew what our customers needed, and then provided a detailed plan for how we could tweak our marketing efforts to be more effective. The marketing audit she completed saved me a tremendous amount of time and provided clear next steps for our team to implement.
Jennifer, thanks to your healthcare background, our team now has a better understanding of what our members and community need to hear. We also really appreciate that you used a more qualitative, scientific approach to keep us on track even amid the challenges of a global pandemic. The results were impressive – you were able to break through the noise and get us down to clear, concise messaging. And the wording you offered us is so much more effective!
Your understanding and knowledge of the marketing world and the things that needed to be done to take us to the next level was very helpful. I very much liked the fact that there was a lot of phone time together working on things as a team, explanations from you on everything and “hand holding” to accomplish our tasks. I feel more confident now that we are present out there keeping up with our competitors.
Jennifer hit the nail on the head. She really got it. Her healthcare background made it easy for her to understand what I do. And she gave me the perfect words to convey how important this work is and why it matters. Truly a worthwhile investment.
Other consultants didn’t take the time to understand our customers but you reached out to them to develop our marketing plan. I like that you just take the ball and run with it – you made it easy on me. And now we have a true marketing outreach plan, which we didn’t have before.