Competitive Intelligence Research

What is Competitive Intelligence Research? 

Competitive Intelligence (CI) research helps you position yourself successfully within your business’ competitive environment. It keeps you aware of competitors’ new products, services, and messaging so you can differentiate yourself strongly from the competition.

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What Healthcare Leaders Need to Know about Competitive Intelligence Research

This post explains what Competitive Intelligence research is, when you need it – and what to watch out for.

Sales Enablement

CI research prepares your team to counter objections smoothly and improve your win/loss ratio.

It helps your sales team close complex deals with long sales cycles by giving them essential tools, such as battlecards and competitor summaries.


Don’t get blindsided by your competition.

Find Out About Competitive Intelligence Research

For Biotechnology, Healthcare IT, and Medical Device Companies