Artificial intelligence systems like ChatGPT have been trained on the general data available on the web. What does that mean for their effectiveness in the niche world of healthcare marketing? In short, what are the pros and cons of healthcare marketing and ChatGPT?

PROS: How ChatGPT Helps in Healthcare Marketing

Speed. The absolute best part of using ChatGPT as a tool is its speed. You can have the building blocks of a content strategy in seconds. You can have the rudiments of a business plan in the blink of an eye. For a healthcare technology company that perpetually needs things yesterday, this can be a huge advantage.

Starting Points. ChatGPT excels at providing a solid starting point – but a starting point is not a finish line. That content strategy that it produced so quickly is good – but not ready for use yet. That comprehensive marketing plan it shot out in seconds is a great outline, but you wouldn’t want to trust your business to it. What that means, though, is that ChatGPT saves tremendous time by providing a very solid starting point to your marketing work.

An additional benefit to these wonderful starting points is that they help you avoid obvious omissions. There are a lot of pieces to a good marketing strategy and it can be easy to overlook one. ChatGPT is likely to cover all bases and mention every major strategy. That leaves you in the power position of deciding what is really important.

Analysis. ChatGPT is not a one-off tool. As you ask it questions, you can ask follow-up questions that give you more precision in the results. For instance, you can ask it to analyze your features. Then you can ask it to hone in and summarize which are the most important to your target audience.

CONS: Where Healthcare Marketing Needs to Use Caution with ChatGPT

Imprecise. The responses you get from ChatGPT tend to be very broad. This means details and nuances can get lost. Worse, mistakes and inaccuracies can easily be introduced. Luckily, this is only a problem if you are not aware of and accounting for the imprecision.

Generic. It all comes back to the dataset on which ChatGPT was built. Those data were not specific to healthcare, let alone healthcare technology. This means the information you receive is likely to be generic. But generic is fine, assuming your team is alert to it and has the knowledge and skills to fill in the details effectively.

Best Uses of ChatGPT in Healthcare Technology Marketing

ChatGPT has the capacity to become a very useful partner to your healthcare marketing team. If you have a small marketing team, they get a booster engine. If you outsource your marketing, your consultant can get up to speed faster.

The main functions your team, whether in-house or outsourced, will need when working with ChatGPT are editing and fact-checking. The editing skills will, in some ways, supplant writing and content creation skills, as ChatGPT can provide such a solid foundation. Yet you will need a strong editing skillset to weave in the details and adapt it to your specific solution.

Even more important, particularly in the healthcare world, is your ability to fact-check. ChatGPT can spit out some truly impactful statements that sound great – except that they are completely inaccurate. Your business cannot afford to present inaccurate information. So the other critical skillset you need is the ability to notice what might be overstated or incorrectly stated, verify your facts, and re-work the output.

Overall, ChatGPT is poised to become a great asset to the healthcare marketing world. These tips will help you work with it successfully.

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