Healthcare and politics both suffer from a lack of communication. No one knows how to connect – but marketing research skills can help bridge the divide. The article cited in this episode is I Helped Lead the Gun Control Movement. It’s Asking the Wrong Questions.

Highlights include:

1:16 – JCM: “Start with the questions. What do we want to know? What are we asking? What are we missing? What’s going to allow us to hear the things we don’t know we should be asking about. And I think that is super important because if you want to learn something, you have to find a way to be open to things you did not know.”

3:56 – JCM: “People say, well, then we’ll present opposing arguments. But by definition, if it’s an opposing argument, you’re already seeing it as oppositional. You’re not seeing it as something that will have a point of connection.”

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