The COVID crisis has led to an unprecedented need to rapidly develop evidence-based practices. Stephanie Williford of EB Medicine joins me on Leading with Health to discuss how her emergency medicine publishing company compiles that information for doctors on the front lines.

Stephanie is the CEO of EB Medicine, a world leader in evidence-based continuous education resources for emergency medicine and other acute care clinicians. EB Medicine publishes journals, online courses, and additional content to help clinicians stay current and improve patient care.

Highlights include:

4:45 – SW: “It typically takes us about nine months to publish an article, to go from that research and analysis phase to peer review, editing and making sure that it’s accurate … and with COVID19, everything is changing. Our Editor-in-Chief is actually an emergency physician at Mount Sinai hospital in New York and he came to us in February and said, ‘We have to publish on this.'”

6:51 – SW: “One of our editorial board members is an emergency physician in Italy, where they were having the massive amount of cases that we’re starting to see. And so we were able to get firsthand frontline information from him.”

14:23 – SW: “When does it make sense for us to add these additional features and formats?”

15:50 – SW: “I learned how important it is for every single person on your team to listen to your customers.”

16:50 – JM: “I talk about connection based marketing because I think that is critical in healthcare. I don’t think you want to be trying to upsell people all the time. You want to be trying to help people.”

18:15 – SW: “The main thing that they are looking to us for is answers.”

18:25 – SW: “We’re finding over the last couple of years how important the search feature is on our website. They want to very quickly be able to go in and get an answer.”

20:48 – SW: “I really have to give credit to the mentors in my life for where I’ve gotten today.”

21:21 – SW: “Find a group that you really connect with and that you feel is going to help you.”

24:23 – SW: “I could ask questions and get really honest, genuine answers. People were willing to help each other. That’s been something that I’ve always carried with me and feel like I always need to pay it forward.”

Leading with Health is hosted by Jennifer Michelle. Jennifer has a Master’s in Public Health and Epidemiology and is a certified EMT. As President of Michelle Marketing Strategies, Jennifer specializes in healthcare marketing. She is on a mission to help women find their voice so they can create a stronger, more responsive healthcare system.