Susan Wood, CEO of VIDA Diagnostics, joins me on Leading with Health to discuss how healthcare technology can help address inequities in lung disease.

Susan has been bringing innovative clinical solutions to the marketplace, from concept to revenue for more than 20 years. Today, as the leader of VIDA, she is modernizing lung and respiratory care by empowering healthcare organizations and physicians.

Highlights include:

2:50 – SW: “We’ve continually learned that there’s a disproportionate amount of people that are socio-economically disadvantaged in the representation of lung disease.”

5:16 – SW: “They’re living in crowded areas. They tend to have multigenerational households. They travel to work more on mass transit. So you’re crowded with people, their neighborhoods are more crowded. The location of healthcare facilities may be further away. So I think all of those things combined mean that we have just a disproportionate amount of (need for) good care.”

13:20 – SW: “There’s a lot of AI (artificial intelligence) out there and it’s hard sometimes to parse through all of those solutions and find the signal through the noise. But it is going to be a transformative component of healthcare. I think everyone understands that that’s the case but what is really critical is that you find your space in that, and you be really great at it. And that’s what we’re doing, by going really deep with our understanding in the lung.”

15:05 – SW: “We’re finding a change well before that patient would have a symptom, right? And so by measuring it that precisely, we can find much earlier in the process of getting that drug to market, whether or not that drug is going to be successful.”

23:15 – SW: “COVID has exposed these inequities in our healthcare system.”

Leading with Health is hosted by Jennifer Michelle. Jennifer has a Master’s in Public Health and Epidemiology and is a certified EMT. As President of Michelle Marketing Strategies, Jennifer specializes in healthcare marketing. She is on a mission to create a healthcare system that actually cares about the patients and the providers.